One thing we're wrong about AI

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While artificial intelligence has captured the imagination with instantly generated images of surfing giraffes or poems of moody ramen bowls, AI technology seems to be popping up everywhere, getting smarter by the minute.

You can find it fascinating or scary, or maybe a bit of both. It’s disturbing for sure – just look at the disturbing headlines of the last few months like As AI advances, will human workers disappear? And Why a conversation with Bing’s chatbot deeply unsettled me.

So it’s no surprise that AI was a hot topic at this year’s SXSW conference, which is currently taking place in Austin, Texas. The conference is state-of-the-art, bringing together thought leaders, executives and performers from across business, technology and entertainment. Attendance is not feeling yet like it was back to pre-pandemic levels, with huddle rooms more than half empty at times, but there was still a decent mix of panels and discussions on everything from metaverse economics to music in the anime.

For those working in AI who showed up at SXSW, there was unease about the rate at which the technology is proliferating. And there was a feeling that the public hadn’t yet understood the growing importance of AI, and the things it can do, in the technology it touches every day. It’s all too easy to fall into sci-fi tropes and project a personality when it’s not there. The sentiment was clear: be careful.

“Before you tell the world your AI is sentient, maybe ask a friend,” said Jason Carmel, global head of creative data specializing in AI at Wunderman Thompson, a New York-based ad agency. Speaking during a presentation on sentience and AI on Tuesday, Carmel argued that the sensationalism of AI – see headlines above – will create misunderstandings and ultimately lead to fear and a loss of trust.

This new wave of concerns about AI started with the launch of OpenAI’s ChatGPT, a chatbot built on a powerful AI engine that promises to revolutionize the way we get information from the internet. ChatGPT proved incredibly popular right from the start: in January, it reaches over 100 million active userswhich makes it the fastest growing web platform.

Since then, there has been a rush of Big Tech companies looking to capitalize on this breakthrough. Microsoft has announced a multi-billion dollar investment expanded partnership with OpenAI to bring ChatGPT technology to its Bing search. Google, the creator of the most popular search engine in the world, reacted by revealing its Rival of ChatGPT, called Bardand just this week unveiled new AI capabilities for apps like Gmail and Google Docs. And Microsoft’s software suite for work won’t be left behind either, as the company says it will bring a AI-powered “co-driver” to Word, Excel, PowerPoint and more.

Also join the AI ​​Rush: Search Engine DuckDuckGosocial media app Snapchatwriting help Grammar and messaging apps from Meta WhatsApp and Messenger.

What makes ChatGPT and similar tools accessible to the average person is their conversational style and their ability to write everything from travel itineraries to work emails to college essays in a humanly compelling way. .

This skill can help people speed up research and work dramatically, and the tools will have “orders of magnitude more impactful than the smartphone,” said Rahul Roy-Chowdhury, global product manager at Grammarly, during an interview. a panel on the future of AI on Tuesday. .

But members of SXSW’s AI panels worry that machine-driven talent is leading people to attribute human individuality and intelligence to technology that’s just good at presenting existing information in new ways. People can then fall prey to bias in this information and not understand when it is incomplete. Technology can sometimes confidently present incorrect information as truecalled hallucinations. And there are concerns that companies are rushing to these AI-infused services without building in enough ethical safeguards. Microsoft reportedly fires AI ethics and society team when the company cut 10,000 jobs in January, despite saying it was committed to developing AI products in a safe and responsible way.

We have already seen what happens when people prematurely assign consciousness within machines. Last year, Blake Lemoine, a Google software engineer, claimed that a chatbot being tested at the company had reached the sensitivity. His proclamation was quickly met with captivating headlines and derision from AI Expertsdescribing it as “nonsense”.

“Models may be cool, but the language spoken by these systems actually means nothing at all,” AI scientist and author Gary Marcus said in a Substack article last year. “And that certainly doesn’t mean these systems are sensitive.”

Google fired Lemoine one month later for internal information sharing.

What are we wrong

For Carmel, people confused sensitivity with intelligence. Intelligence is able to collect and apply information, while sensitivity requires the ability to feel and perceive things. And consciousness goes one step further, having a level of self-awareness. Often, according to Carmel, people describe AI as being sentient when it’s just good at regurgitating information.

“What I would seek to change is [people’s tendency toward] humanize AI in a way that adds emotion where emotion shouldn’t be,” Carmel said. He pointed to journalists using words like “lobotomized” to describe changes to an AI’s code. “It gives people the wrong idea of ​​what is really going on. And it also makes the job of the developer much more difficult.”

Carmel isn’t saying that we should stop using metaphor and hyperbole to describe complex topics around AI, but rather that figures of speech can add emotional baggage to an otherwise useful tool.

To combat misconceptions, the team at Wunderman Thompson created the Sentientometer, a website that is essentially a series of checklists for determining if an AI is sentient. ChatGPT didn’t even come close.

As for the verbiage, Roy-Chowdhury of Grammarly says the “artificial” world of AI misinterprets its primary purpose. He would rather we call it “augmented intelligence,” in that it relies on our ability to gather and perceive information. The term “artificial” draws people into sci-fi conversations about consciousness and sentience, when it’s more about helping people perform specific tasks.

Wunderman Thompson’s team wants researchers to integrate ethics into AI early on. This includes coding AI to not do “bad things”, to be fair, to understand potential impacts, and to be transparent. And, to put it bluntly, programmers should tell these tools to make sure they “don’t hurt humans.” Simply put, Carmel said, AI technologies should be taught about human rights so that as AI evolves, it takes those concepts with it.

Although SXSW presenters were generally optimistic about the future of AI, they said nothing beats a human touch.

This is the essence of good, non-AI-generated writing.

“Personally, knowing that it was a human who put the work into the story means so much to me,” said Ilinca Barson, director of data science at Wunderman Thompson, who co-presented the discussion with Carmel. For Barson, learning that something was generated by AI takes away a certain charm, and she said she would never want to read an AI-written novel.

“It’s the magic of art, music and literature,” Barson said. “It’s a human experience. And you get a person’s specific view of the world,” whereas AI just gives us “everything mixed together.”

Editors’ note: CNET uses an AI engine to create personal finance explanations that are edited and verified by our editors. To learn more, see this post.

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If you are new to this social networking platform then… Create a Facebook profile It can be stressful for you. So here are some tips to help you get started with Facebook:

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if you want it now Create a new Facebook account Using your phone number instead of your email address, you need to follow these steps:

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