Meta discloses four-year AR plan before Apple can beat them

Meta Quest Pro headset launched with bad reviews

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Meta has ensured its new AR/VR plans will leak, as it tries to capitalize on its five-year lead to establish itself as the headset company to beat – before Apple makes its announcements.

Facebook owner Meta had an internal presentation of its AR/VR plans and made sure to invite thousands of employees to ensure every detail leaked out quickly. To add verisimilitude to the “leak”, The edge says Meta declined to comment on roadmap presentation publication received.

The plan is to flood the market with just about anything Apple would have done. So there will be headsets, goggles, and a strong focus on mixed reality instead of virtual reality.

Quest 3 helmet and beyond

For headsets, Meta said an updated Quest 3 will be released later in 2023 and will be twice as powerful as its predecessor. The helmet is codenamed Stinson – possibly after Barney Stinson, Neil Patrick Harris’ character in ‘How I Met Your Mother’.

Stinson will be twice as thin as the Quest 2 – and cost a bit more. Meta’s vice president for virtual reality, Mark Rabkin, acknowledged that the price was “a bit higher” and that it presents a challenge.

“We need to get the enthusiasts excited about this,” he said. “We have to prove to people that all this power, all these new features are worth it.”

These main features revolve around the front cameras which mean a user gets a “smart guardian” so they can walk around in the real world while wearing the headset.

“The main North Star for the team was from the moment you put that headset on, mixed reality has got to make it better, easier, more natural,” he continued. “You can effortlessly walk around your house knowing you can see perfectly. You can put anchors and things on your desk. You can have your coffee. You can stay there much longer.”

The latter is a key objective for Meta. The company wants its headsets and, later, glasses to be worn all day, rather than just putting them on briefly to use apps or games.

Speaking of apps and games, however, Meta announced that there will be 41 new ones for the Quest 3.

It’s unclear whether those same apps will also work on the company’s next headset, which is due in 2023. This one, named Ventura after the Boulevard or – less likely – macOS, will be a more “accessible”.

“The goal of this helmet is very simple,” Rabkin said. “[Pack] the biggest punch possible at the most attractive price in the mainstream VR market.”

Meta also revealed a third updated Quest headset, this time with no specific date beyond “coming out in the future”. Codenamed La Jolla, presumably after the San Diego area, this headset features what Meta calls photorealistic codec avatars.

“We want to do [La Jolla] higher resolution for work use and really nail work and text and things like that,” Rabkin said. “We want to take a lot of the comfort stuff from Quest Pro and how it sits on your head and divided architecture and bring it for comfort.”

Oculus Quest 2 [Meta]

In the event that Apple releases Apple Glass, Meta would have thousands of employees working on AR glasses – and associated wrist devices to control them.

Meta previously launched camera-equipped smart glasses in 2021 in collaboration with Luxottica, Ray-Ban’s parent company. Now for 2024 a second generation model is coming.

Then in 2025 there will be a third generation, and it will feature a “viewfinder” to read text messages, translate text and scan QR codes. These glasses will come with a “neural interface” band that allows the wearer to control them through hand gestures.

Alex Himel, Meta’s vice president for AR, said in an internal presentation that ultimately this group will allow users to pretend type and achieve the same typing speed they typically manage on mobile devices. smartphones.

Himel also said there will be a new smartwatch to accompany its 2025 glasses – despite the previous cancellation of its watch project.

“We don’t want people to have to choose between a wrist-based input device and a smartwatch feature they love,” Himel said. “So we’re building a watch of neural interfaces.”

“First, this device will make an input,” he continued, “an input to control your glasses, an input to control functionality on your wrist, and an input to control the world around you.”

Himel told employees that in 2024 they will have the opportunity to try out its “Innovation” line of AR glasses during an internal launch. But the glasses won’t ship publicly until 2027.

At this point, Meta will split the lineup so that there are these “Innovation” AR glasses for early adopters, and “Scale” AR glasses for less advanced models.

Himel pointed out that there are nearly two billion pairs of normal glasses sold each year, alongside hundreds of millions of smartwatches. “If we can get a great product on the shelves at a great price with the right value,” he said, “we think we can get into these upgrade cycles and have strong growth in our devices. “.

The prospect of two billion people wearing its glasses is where Meta’s ambitions deviate the most from what Apple is supposed to be planning. Because in the world of Meta, the two billion would wear his glasses all the time – and see advertisements.

“I think it’s easy to imagine how ads would look in space when you’re wearing AR glasses,” Himel said. “Our ability to track conversions, which the company has been very focused on, should also be close to 100%.

The latter is also a nod to how with its own headsets or glasses and with its own software, Meta would no longer have to worry about Apple’s privacy plans affecting its bottom line.

Apple should take note

Most of Meta’s “leaked” presentation involves talking about the company’s plans and trying to position itself as the leading AR/VR and now MR company. But it also included an acknowledgment that AR headsets are just plain hard to sell.

The Quest Pro headset, for example, was introduced in late 2022, to poor reviews. But even more successful efforts are in trouble.

“Right now, we’re in our third year of Quest 2,” Rabkin said, “and unfortunately the new cohorts coming in, the people who bought it last Christmas, just aren’t as interested. . [as] those who bought it early.”

“We have to be better at growth, retention and resurrection,” he continued. “We need to be better at social media and make these things more reliable, more intuitive for people to rely on.”

All of this before Apple even acknowledges that it will soon enter the smart headset market.

 
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When using your phone to create a new Facebook Gmail account, you must first Download the Facebook app from Google Play
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