Inside Apple's World Trade Center: Traditional design, unique interior


Apple World Trade Center

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While the Apple World Trade Center retail store doesn’t offer anything different than other Apple Stores do, it’s the location where it resides that makes it special.

Located 1.5 miles from Apple SoHo, which is one of many other Apple Stores in the state, the retail space sits right in the middle of the mall while many people walk and run past across to get to their trains.

The Westfield World Trade Center, also known as Oculus, is located near the area of ​​the tragic events of September 11, 2001. The structure in which the Apple Store lives is two-level – one level higher than what the previous mall was – and features a unique white exterior design that curves outward. Construction of the mall began in 2007.

Apple World Trade Center sits comfortably at the center of the hustle and bustle of people coming in from the trains or visiting the area, and although the Apple Store still offers its trademark design, it fits right in with the attractive interior that the Westfield World Trade Center presented to the public.

The story inside and out

Apple World Trade Center opened on August 16, 2016, and at the time became Apple’s tenth retail store in New York City. The store is inspired by the surrounding structure designed by Santiago Calatrava which is bathed in light from the windows placed above.

“We are humbled and honored to have a small supporting role in the revival of the World Trade Center,” said Angela Ahrendts, former senior vice president of retail and online stores at Apple, at the time of the store opening.

The store was designed by Bohlin Cywinski Jackson, the architectural firm responsible for Apple’s iconic Fifth Avenue cube design, who wanted to ensure the store was connected to the public atrium, retail spaces that surround the retail outlet and the adjacent store. train lines that pick up and drop off passengers passing through the mall.

Oculus was at the center of controversy when it was first announced. Apple, along with other retail stores in the space, had issues with the building’s design elements.

One of the biggest issues was the curved, rib-like columns that can be seen inside and out clashing in the mall and obscuring windows and signage.

Still, Apple likes to build in prime areas, and since that spot is busy with commuters and tourists, it makes sense that the tech giant would want to locate there with not one floor, but two floors of space. sale to detail.

Traditional Apple Store layout split in half

Although early January is not the best time for retail stores as it is right after the holidays, the Apple Store still had people coming in and out to check and play with the device lying on the wooden tables. traditional seen in every Apple. store.

Apple World Trade Center blends seamlessly into the design of the Oculus, and while it looks like a traditional Apple Store on the inside, it blends seamlessly with the architecture of the mall on the outside.

The store is accessible from its two entrances on each floor, and large, wide windows make it easy to determine which level you want to be on depending on the Apple product you want to look at.

There is a staircase located next to the iPhones on the far left of the store upon entering that allows you to drop from any level of the store at any time.

iPhone station located next to the edge that overlooks the stairs

iPhone station located next to the edge that overlooks the stairs

As you enter and walk through the store, you may notice that the lower level seems more interactive than the upper level. It felt like the upper level was the attic of the store with more to see, but not as interactive as the ground floor.

Apple Watch straps and iPads are shown

Apple Watch straps and iPads are shown

The ground floor houses iPhones and iPads to watch and interact with. On the far right is the Today at Apple section which showcases Apple products and features to the public and also serves as a seating area for people.

Today in the Apple section of the store

Today in the Apple section of the store

Visible wooden blocks are spread across the entire section but don’t clutter the area, making it easy to walk around them. Their blocky layout is fluid and doesn’t seem too constricting.

There’s a bump in the blocks to make the seat more comfortable, and some have smaller leather cubes inside that stick out.

Wooden blocks with sliding leather seats for sitting

Wooden blocks with sliding leather seats for sitting

A large screen overlooks the blocks that allow employees to live stream the content they are presenting to a large number of people or anyone walking by.

The floor continues with a similar floor layout that showcases Macs and other Apple devices and services. More iPhones can also be found up there.

Sitting area in wooden AirPods display

Sitting area in wooden AirPods display

Above the Today at Apple section — on the second floor — is a wooden display that showcases all AirPods models. Within this display is a background similar to an environment in front of which people can sit. While the store didn’t have the potted trees that other stores have, Apple still found a way to bring a sample of nature into the Apple World Trade Center.

iPad 10th generation at the iPad station

iPad 10th generation at the iPad station

The entire store is sandwiched between the large glass entrance and wooden displays showing off what Apple has to offer in the form of products and services.

Display advertising Apple iPad 10th generation, iPhone and Apple Watch

Display advertising Apple iPad 10th generation, iPhone and Apple Watch

Although the location is amazing and beautiful to see, the store offers the same Apple store experience you may have come to know. while blending in with the unique design of the Oculus.


Apple is an Oculus staple by taking up two floors of retail space, but still blending into the mall interior so it doesn’t become obnoxiously overbearing that an Apple Store is there.

Although there are other stores around the natural light hub of Westfield World Center, none of them are as big as the Apple Store.

It’s the location that will get you to Apple World Trade Center, not the store itself. The layout and interior design is similar to other Apple Stores and doesn’t offer a huge difference like that of Fifth Avenue.

Wooden AirPods display area

Wooden AirPods display area

It is beautifully built and transitions smoothly from Oculus to Apple Store due to the designs of both architectures.

Exterior of the Apple World Trade Center

Exterior of the Apple World Trade Center

As people pass through and come to visit the World Trade Center, Apple World Trade Center will be there to connect with the public atrium and the community around it.

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