Apple has refused to accept an update to BlueMail messaging app that adds ChatGPT-based generative AI features unless the developer gives it an age restriction of 17+, the the wall street journal reports.


BlueMail’s update uses OpenAI’s latest ChatGPT chatbot API to help write emails using content from previous emails and calendar events. In communications to BlueMail developer Blix Inc., Apple’s App Store review team raised concerns that AI-powered language tools might generate content inappropriate for children , asking that the app raise its age limit to 17 or older, or include content filtering. BlueMail’s current age limit is four years or older. The developer insists that the app already has content filtering and that placing a significantly higher age limit could prevent it from attracting potential new users.

Normally, age restrictions of 17 or older on ‌App Store‌ include apps with offensive language, sexual content, or drug references, leading to accusations of unfair treatment by Blix. Blix claims that other apps that promote ChatGPT-like features don’t have such strict age restrictions. An Apple spokesperson said developers can challenge such decisions through the App Review Board’s appeals process and is investigating Blix’s complaint.

Microsoft’s recently updated version of Bing that includes the Chat GPT feature has an age limit of 17 or older on Apple’s ‌App Store‌, while there is no such rating for the version of the app on the Google Play Store, which suggests this is an Apple requirement. This indicates that Apple is already cementing strict requirements for new AI applications amid concerns over its ability to moderate generated content.

Apple seems to be staying out of the race to develop generative AI tools. While the company recently hosted its annual AI employee summit, subsequent sessions reportedly focused on things like healthcare, privacy and computer vision, rather than its own AI technologies. generative AI.

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