Former Apple design chief Sir Jony Ive’s latest project, the official coronation emblem of King Charles III, has been unveiled by Buckingham Palace.


The image depicts flowers forming the shape of St. Edward’s crown, which will be used during the coronation. I chose roses, thistles, daffodils and clovers because they are icons across the UK. He attempted to convey “spring optimism” and the king’s love for nature.

Ive served as Apple’s design director from 1997 until 2019, when he left to found LoveFrom with fellow Apple designer Marc Newson. In 2021, LoveFrom designed the “Terra Carta Seal”, a special award for King Charles, who was then Prince of Wales, to be awarded to companies that are leaders in creating sustainable markets.

When I left Apple, Apple signed him to a multi-year contract worth over $100 million. Under the terms, Apple was LoveFrom’s primary customer, but the deal ended last year. Ive said his design process at LoveFrom was the same as at Apple.

Ive’s logo is set to be used for events over the Coronation Long Weekend across the UK and Commonwealth in May.

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