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TikToker responds after being ridiculed for calling the $60 purse a 'luxury'

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  • Zoe Gabriel, a TikToker from Singapore, made a video thanking her dad for buying her a $60 bag.
  • Some commentators mocked the 17-year-old Gabriel for referring to the bag as “luxury”.
  • Gabriel called the negative comments “ignorant”, saying that she didn’t grow up with wealth.

A Singapore-based TikToker has made a tearful video response to online hate after she was mocked for referring to a $60 purse as “luxury”.

On Jan. 8, 17-year-old Zoe Gabriel posted a video with an on-screen caption that read, “my first luxury bag.” In the clip, Gabriel can be seen shopping for a bag from Charles & Keith, a Singaporean fashion brand.

The video then cut to a clip of Gabriel unpacking his purchase and slinging it over his shoulder. “Thanks dad,” read an additional caption on the post.

Gabriel’s post exploded, receiving 6.7 million views, but received a mixed response.

While some people wrote positive comments praising her and saying they liked her new bag, others seemed to mock her for using the term “luxury” to describe the item, which retails for $76 on the brand’s US website, and 79.90 Singapore dollars, or approximately $60, on their Singapore website.

Some commenters likened its description to “calling a fast food restaurant fine dining” and highlighted fashion brands that are similarly priced but would not normally be described as “luxury”.

Later that same day, Gabriel responded to a comment that read, “Who’s going to tell her?” followed by a laughing emoji. She filmed a response, explaining why she retained the use of the term “luxury”.

“Growing up, I didn’t have a lot. My family didn’t have a lot. We couldn’t afford things as simple as bread,” she said.

She continued, appearing to cry in the clip, “Your comment spoke volumes about how ignorant you seem because of your wealth. For you, an $80 purse may not be a luxury. For me and my family it is a lot, and I am so thankful my dad got me one, he worked so hard for that money.

It received an overwhelmingly positive response, receiving 2.1 million views and 171,000 likes, and commenters began writing positive comments on this video as well as its original post.

“The haters who make fun of you are simply too privileged to see things from another perspective and be happy for someone else. Don’t let that get you down,” wrote one commenter.

“Beautiful bag. Having a father who loves you is a luxury in itself,” said another commenter.

“Thank you for all those who have shown me love and support,” Gabriel said in a Jan. 9 follow-up post, adding, “Remember to be kind and compassionate and have the best day ever.”


thank you all <3 also a reminder that everyone's life experiences and financial circumstances will be different than yours :) remember what's cheap for you may be everything for another 😃👍🏻

♬ original sound – zoe 🦋

Gabriel didn’t immediately respond to Insider’s request for comment, but in an email to Singapore newspaper The Straits Times, TikToker said it thought the negative response it initially received “highlights the blind spot of people who grew up with privilege and They can’t imagine what it’s like for peers to grow up in a low to middle income environment, let alone poor.”

Representatives for Charles & Keith did not immediately respond to Insider’s request for comment, but told The Straits Times that after seeing Gabriel’s video, they invited her and her father to lunch with the company’s founders, who also come from “backgrounds humble”.

“Our founders believe that our products should spark joy, empower fashion lovers and give them confidence, something we believe she so eloquently presented in her video and for which we are very grateful,” said a company spokesperson. the agency.

Zoe Gabriel has over 44,000 followers on TikTok and typically posts lifestyle content sharing information about herself with her followers, such as facts about her Filipino heritage and family.

On TikTok, influencers have already come under fire for talking about making big, expensive purchases, facing accusations of being privileged or out of reach.

In October, Insider reported that an influencer received backlash for saying she “accidentally” bought a couch for $100,000, later seeming to suggest the whole thing was a prank. In November, another influencer said she spent $10,000 on Harry Styles so she could be near the stage, drawing criticism from commentators who said the level of spending would be beyond the means of many ordinary people.

For more stories like this one, check out coverage from Insider’s Digital Culture team here.