Ranking Tennessee's 2023 Hiring Class in the On3 NIL Assessment

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The 28-player recruiting class for 2023 that Tennessee signed Wednesday is ranked 12th nationally and 5th in the SEC with a class score of 91.93. In-state applicants made up 28 percent of the class, signing with the Vols an average of 296.1 miles away from Knoxville. Blue Chip potential customers represented 48% of the class.

But there are more numbers behind the group. Average NIL value of players in the class is $100,000, peaking with a five-star quarterback Nico Yamaleava reaching just over US$ 1 million.

Here’s how the whole class ranks in the On3 NIL Valuation, which projects an athlete’s annual worth in high school and college football, using performance, influence, and exposure as factors in the algorithm:

Nico Iamaleava – $1.1 million

NIL 100: Nº 17 | High School Football NIL Ranking: No. 2 | Total followers 310k

The 6ft 5.5, 195lb from Long Beach, California is the 10th overall candidate in the On3 Consensus, ranked 5th as a quarterback and 2nd overall in California.

Daevin Hobbs – $240,000

NIL 100: Nº 362 | High School Football NIL Ranking: No. 47 | Total followers 310k

Daevin Hobbs is the second five-star prospect in Tennessee’s class. He was ranked 20th overall in the On3 rankings, ranked the 3rd defensive lineman and 2nd overall player in the state of North Carolina.

Ethan Davis – $170,000

NIL 100: Nº 444 | High School Football NIL Ranking: No. 63 | Total followers on social networks 82 thousand

The 6-foot, 100-pound tight end from Collins Hill High School in Suwanee, Georgia is the No. 126 overall prospect in the On3 rankings.

Chandavian Bradley – 140k

Caleb Herring – $135,000

NIL 100: Nº 623 | School Football NIL Rank No. 125 | Total followers on social networks 8.2 thousand

The four-star edge rusher at Riverdale High School in Murfreesboro, Tennessee is ranked 72nd overall in the On3 Consensus. He is ranked 10th among edge rushers and is the 1st overall candidate in the state.

Nathan Leacock – $133,000

NIL 100 Nº 634 | High School Football NIL Ranking: No. 128 | Total followers on social networks 6.8 thousand

The four-star receiver from Millbrook High School in Raleigh, NC is the #179 player overall in the On3 Consensus. He is ranked 26th among receivers and is the 5th overall prospect out of the state of North Carolina.

Cameron Seldon – $131,000

NIL 100 Nº 652 | High School Football NIL Ranking: No. 137 | Total followers on social networks 4.4 thousand

A four-star athlete from Northumberland High School in Heathsville, Virginia, he ranked 126th overall in the On3 Consensus and was the 5th athlete in his class. He was the third overall candidate out of the state of Virginia.

Jack Luttrell – $104,000

NIL 100 Nº 825 | High School Football NIL Ranking: No. 190 | Total followers on social networks 247 thousand

The three-star safety of Colquitt County High School in Moultrie, Georgia has been committed to Tennessee since July 2021. He is ranked 870th overall in the On3 Consensus.

Andrej Karic – $42,000

NIL 100 Nº 2.983 | College football NIL ranking: No. 2,263 | Total followers on social media 5k

The Texas transfer offensive lineman was a four-star prospect from Southlake Carroll High School in Southlake, Texas, ranked 305th overall in the Class of 2020. He ranked 31st in offensive offense and was the 42nd overall player in the State of Texas.

Arion Carter – $30,000

NIL 100 Nº 4.963 | High School Football NIL Ranking: No. 504 | Total followers on social networks 5.5 thousand

Arion Carter is ranked in the On3 Consensus as the #157 overall prospect in the Class of 2023. He is the 15th linebacker in the nation and the 2nd overall player in the state of Tennessee.

Jordan Matthews – $30,000

NIL 100 Nº 3.872 | High School Football NIL Ranking: No. 445 | Total followers on social networks 12.5 thousand

Jordan Matthews, the four-star corner at Woodlawn High School in Baton Rouge, Louisiana, committed to Tennessee over Texas. Matthews is the #148 overall player in the On3 Consensus.

John Slaughter – $30,000

NIL 100 Nº 4.930 | High School Football NIL Ranking: No. 501 | Total followers on social networks 23 thousand

Southaven, Mississippi’s three-star safety committed to Tennessee in June. The 6-foot-1, 195 pounds from Southaven High School picked the Vols over Ole Miss.

Charles Campbell – $26,000

NIL 100 Nº 5.602 | NIL College Football Ranking: No. 4,539 | Total followers on social networks 5.5 thousand

The Jackson, Tennessee native is No. 8 in Indiana football history in goals scored with 37 and is 14th in career points with 179. He kicked five field goals from 50 yards or more, including 55, the career best.

Shamurad Umarov – $25,000

NIL 100 Nº 5.811 | High School Football NIL Ranking: No. 586 | Total followers on social networks 4.4 thousand

Shamurad Umarov is the 6-foot, 6.5-pound, 335-pound offensive tackle for Denmark High School in Alpharetta, Georgia. He is ranked 272nd overall in the On3 Consensus and is the 19th offensive tackle in the class.

Tyree Weathersby – $24,000

NIL 100 Nº 5.961 | High School Football NIL Ranking: No. 594 | Total followers on social networks 3.4 thousand

The four-star defensive lineman from Douglasville, Georgia was ranked No. 128 overall in the rankings On3, No. 16 between defensive lineman and NO. 11 overall in the state of Georgia.

Jeremiah Telander – $19,500

NIL 100 Nº 7.100 | High School Football NIL Ranking: No. 769 | Total followers on social networks 10.4 thousand

Jeremiah Telander is a 6-foot, 209-pound linebacker at Gainesville High School in Gainesville, Georgia. He is ranked 78th among linebackers in the On3 Consensus.

Jalen Smith – $14,800

NIL 100 Nº 8.601 | High School Football NIL Ranking: No. 1,117 | Total followers on social networks 5.4 thousand

Jalen Smith is a 6-foot, 200-pound linebacker prospect at Grayson High School in Loganville, Georgia. He is ranked the #46 linebacker in the class according to the On3 Consensus and is the #42 overall prospect in the state of Georgia.

Ayden Bussell – $9,800

NIL 100 Nº 10.663 | High School Football NIL Ranking: No. 2,245 | Total followers on social networks 4.8 thousand

Tennessee’s longtime commitment picked the Vols in January and is ranked the #25 player in the state of Tennessee and #77 at guard.

Nathan Robinson – $9,600

NIL 100 Nº 10.745 | High School Football NIL Ranking: No. 2,260 | Total followers on social media 3.9k

The 6-foot-1, 110-pound defensive lineman at Greenbrier High School in Greenbrier, Tennessee is the No. 54 defensive lineman in the Class of 2023 according to the On3 Consensus and is the 16th overall prospect in the state of Tennessee.

Trevor Duncan – $9,600

NIL 100 Nº 10.751 | High School Football NIL Ranking: No. 2,261 | Total followers on social networks 3.7 thousand

The 6-foot-1 and 270-pound offensive tackle was a consensus three-star, ranked the No. 39 offensive tackle in the Class of 2023 and No. 13 overall in Tennessee.

Vysen Lang – $9,500

NIL 100 Nº 10.774 | High School Football NIL Ranking: No. 2,268 | Total followers on social networks 7.6 thousand

Vysen Lang is Tennessee’s most recent commitment in the Class of 2023. The 6-foot-1, 335-pound offensive inside lineman committed to the Vols on Nov. 8 over offers from Auburn, Ole Miss, and Florida, between others.

Christian Conyer – $7,300

NIL 100 Nº 12.231 | High School Football NIL Ranking: No. 3,150 | Total followers on social networks 4.2 thousand

The 6-foot-1, 170-pound South Warren High School in Bowling Green is ranked the 56th corner back in the class and is the 3rd overall prospect in Kentucky.

Rickey Gibson – $6,800

NIL 100 Nº 12.442 | High School Football NIL Ranking: No. 3,181 | Total followers on social networks 2.9 thousand

Rickey Gibson, the four-star cornerback at Hewitt-Trussville High School in Trussville, Alabama, is the 37th cornerback in his class, according to the On3 Consensus.

Khalifa Keith – $6,800

NIL 100 Nº 12.437 | High School Football NIL Ranking: No. 3,179 | Total followers on social media 2.9k

Keith is a burly quarterback who will certainly benefit from short yardage opportunities in the future. Three stars, Keith is ranked in the top 50 at his position by the On3 Consensus Rankings.

Nate Spillman – $6,400

NIL 100 Nº 12.646 | High School Football NIL Ranking: No. 3,257 | Total followers on social media 1.9k

Spillman was the fourth commit of this cycle for Josh Heupel and the second for the state of Tennessee. The On3 Consensus Rankings rank it 35th in the state.

About the On3 NIL assessment

The On3 NIL Valuation is the industry-leading index that defines the projected annual value (PAV) of the high school and college athlete.

A proprietary algorithm, On3 NIL Valuation establishes the overall NIL market and projects the 12-month growth rate by measuring two categories, Brand Equity Index and Listing Value Index.

The Brand Value Index measures the national licensing and sponsorship market. The Roster Value Index collects data from all the school’s collectives in proprietary Roster Management software. Brand equity and listing value combine to create the overall NIL market.

Using the overall size of the NIL market, On3 NIL Valuation calculates an athlete’s brand equity and roster value using dynamic data points targeted at three main categories:

+ Performance
+ Influence
+ Exposure

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it define an athlete’s NIL rating for their entire career. The On3 NIL Valuation calculates the athlete-optimized NIL opportunity against the overall NIL market and projects it up to 12 months into the future.

The On3 NIL Assessment is publicly available. The Performance, Influence and Exposure rankings, along with the athlete’s personal Brand Value Index and Roster Value Index, are only available to the athlete in the private “Athlete Verified” panel on the On3 Athlete Network.

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